This Simply Asia Chili Crunch came from Amazon where, as part of the Big Spring Sale, it was marked down to $7.74, allegedly 20% off. Ironically, it was spotted as a new item at a local Walmart before the Amazon order arrived on our doorstep.
Main Flavor Elements
- Onion
- Chili
- Shallot
- Sugar
Snapshot
- Base oil(s): Rapeseed
- Solids to oil ratio: Moderately high
- Flavor Enhancer: Natural
- Potential allergens: Soy
- Storage: Refrigerate after opening
Our Impressions
- Heat level: Moderate
- Texture: Coarse, flaky crunch
- Saltiness: Low (0mg. per 14gm.)
Simply Asia calls it "chili crunch", a term that received a whole bunch of publicity when a competitor acquired the trademark for it, then started sending out cease and desist letters to anyone else using what had long been considered a generic term. That competitor has since reconsidered the wisdom of that move.
The initial appearance is of a typical chili crisp. Abundant chili flakes and shallot for the solids are reasonably coarse, providing a satisfactory textural experience. Soybeans are way down the ingredient list, and we had to go fishing to find some. They are crunchy, not fermented. The solid-to-oil ratio here is moderately high, but still with enough oil you really need to stir it up before spooning some out.
The overall flavor profile is well-balanced. Onion-y umami, moderately spicy chili, a subtle hit of Sichuan pepper, and a hint of sweetness to round it all out. Saltiness is low, and we can't fathom how a product listing salt as even a minor ingredient can claim 0mg. sodium, but that's what the label and website both say.
We liked this one for its accessible flavor, and look forward to having it be available as a regular item at the local Wally World.
Ingredients
Rapeseed oil, onion, spices (including chili pepper, sichuan pepper), shallot, soybeans, salt & sugar.
More Information
Brand: Simply Asia Foods, LLC / Simply Asia
Style: Chili crisp
Price Paid: $7.74 / 7.05oz.
Country of Origin: China
Manufacturer website: www.simplyasia.com
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