This Simply Asia Chili Crunch came from Amazon where, as part of the Big Spring Sale, it was marked down to $7.74, allegedly 20% off. Ironically, it was spotted as a new item at a local Walmart before the Amazon order arrived on our doorstep.
Main Flavor Elements
- Onion
- Chili
- Shallot
- Sugar
Snapshot
- Base oil(s): Rapeseed
- Solids to oil ratio: Moderately high
- Flavor Enhancer: Natural
- Potential allergens: Soy
- Storage: Refrigerate after opening
Our Impressions
- Heat level: Moderate
- Texture: Coarse, flaky crunch
- Saltiness: Low (0mg. per 14gm.)
Simply Asia calls it "chili crunch", a term that received a whole bunch of publicity when a competitor acquired the trademark for it, then started sending out cease and desist letters to anyone else using what had long been considered a generic term. That competitor has since reconsidered the wisdom of that move.
The initial appearance is of a typical chili crisp. Abundant chili flakes and shallot for the solids are reasonably coarse, providing a satisfactory textural experience. Soybeans are way down the ingredient list, and we had to go fishing to find some. They are crunchy, not fermented. The solid-to-oil ratio here is moderately high, but still with enough oil you really need to stir it up before spooning some out.
The overall flavor profile is well-balanced. Onion-y umami, moderately spicy chili, a subtle hit of Sichuan pepper, and a hint of sweetness to round it all out. Saltiness is low, and we can't fathom how a product listing salt as even a minor ingredient can claim 0mg. sodium, but that's what the label and website both say.
Even though not as solids-heavy, flavor profile comparable to Lao Gan Ma Spicy Chili Crisp.
We liked this one for its accessible flavor, and look forward to having it be available as a regular item at the local Wally World.
Ingredients
Rapeseed oil, onion, spices (including chili pepper, sichuan pepper), shallot, soybeans, salt & sugar.
More Information
Brand: Simply Asia Foods, LLC / Simply Asia
Style: Chili crisp
Price Paid: $7.74 / 7.05oz.
Country of Origin: China
Manufacturer website: https://www.simplyasia.com
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